Are you a marketer?

I was thinking about you and our fellow marketers when I sold my interest in an ad agency and hung out my copywriter’s shingle in 1999. Now I focus on one thing: crafting compelling messages for other marketers. I believe you have a right to expect the best when you hire a copywriter.

You and I know that marketing is all about customers.

If we are fortunate enough to have a good product, we have a chance at long-term customer relationships. But even a great product needs a potent message. Customers need us to tell them, simply and clearly, how the thingamabob we are asking them to buy can make their lives better.

That’s why I’m here. I’ll help your customers understand how your product satisfies like no other. After all, customer satisfaction is the only assurance of job security we marketers have.

Zero in on the USP

Of course, you’re not the only marketer talking to your customers. Competitors are pitching, too. But their products aren’t exactly like yours. Yours has one or more key differences and delivers a singular benefit. This is your unique selling proposition (USP). Because of it, no one else can appeal to or satisfy the customer the way you can.

What is your USP?

Maybe yours is “the only soy protein nutrition bar to be rated superior by the American Breakfast Association,” or “the world’s first and finest voice-actuated wheelchair.” If you’re less than certain of your USP, our first task will be to clarify it.

To whom are we talking?

Marketers typically sell to groups of people with common needs, interests, and characteristics. The makeup of these target audiences affects the way we craft our messages.

The more we know about our prospects, the better we can choose words that will become solid supports for that golden bridge to long-term relationships.

Customers listen for the ring of truth

You’ve heard the expression, “truth in advertising.” It’s an ethic to which I subscribe as a member of the American Advertising Federation (read their principles online).

Yet another quality is even more critical to sales copy: verisimilitude. (I’m not in the habit of using six-syllable words. But this one provides a useful distinction. It means “the appearance of truth.”)

Even if a message is true, it won’t get results unless it’s believable. To sway customers, a marketing message must not only be honest, it must have the ring of truth. To open pocketbooks, copy must have verisimilitude.

Why Wordman Inc.?

There are literally thousands of marketing consultants, copywriters, and freelance ad experts. Each has experience and talents. Why consider my services?

Results. To change the way customers act, you must change the way they think. I can do that for you.

But don’t simply take my word for it. Read what my clients say. Look over my samples.

Then contact me... and expect the best.

John Michael O’Leary
Commercial Copywriter
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