Deadly Dozen: Twelve Common Pitfalls That Kill the Impact of Commercial Copy
(And How You Can Avoid Them)
If you work in sales or marketing, this paper is for you. It addresses stumbling blocks you are likely to encounter when you write or review commercial copy. Take these observations to heart and put them into practice. Your messages will become more persuasive...and your customers more responsive. Don't your professional efforts deserve as much?
