Commercial Copywriter

Wordman Inc. — commercial copywriter for professional marketers.

It’s my job as commercial copywriter to ignite and sustain buyer motivations . . . to drive new purchases that fatten market share . . . and to turn marketing dollars from dubious expense to sound investment. You’re in the right place to get these benefits for your business. Click here

web content sales presentations point of purchase
blog articles speaker support  targeted mail
ad copy how-to guides email marketing
campaign themes package copy marketing proposals
newsletters sales promotions creative briefs
brand support
product inserts sales letters
brochures news releases jingles & lead sheets
feature articles catalog copy point of purchase messages
video scripts radio spots targeted mail
speech writing sales presentations email marketing

My career began with a creative boutique niched in print and AV. In 1993, I became a partner in a small advertising agency. Since 1999, I’ve operated as Wordman Inc., a commercial copywriter in service to professional marketers.

If you’ve never worked with a commercial copywriter outside your organization, you may find the search a bit daunting. Thousands of writers show up online. Which one is right for your project? I’ve designed this site to help you answer that question. (Read my Copywriting Tips.)

When you’re ready to get started, click here and request a copy proposal.

What Clients Say

“John Michael is a mature, quick commercial copywriter who offers clever and workable solutions to a wide range of creative and communications challenges.”
Phil M., Creative Director, Daniel Burton Dean Advertising & Design

“I have worked with John Michael on many projects over the years and he is ranked one of the best copywriters in my book…” Melody B., Marketing Program Manager


Recent Posts

Copy writing? Copyrighting? What’s the difference?

From time to time I get asked about how to obtain copyright protection—for a song, a play, a book—you name it.  I realize the words copy writing and copyrighting are homonymic; but their meanings have about as much in common as iPad and eye pad.  Just to clarify, copy writing is the creation of text (i.e., copy, as it is known in advertising parlance) to sell a product or service. On the other hand, a copyright is the exclusive legal right given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.

Not too many years ago, the process to obtain a copyright involved sending materials through the mail to the Library of Congress where a record could be established and registered. I know, because I’ve been through it for myself. The last time I registered something, it took several months—the better part of a year—before I received official notice of registration in the mail. I haven’t been through the process recently, but I do know you start at the Copyright Office web page. In case you need it, here’s the link:

However, if copyrighting is not what you seek, but you indeed seek copy writing, here’s the analogous link for your quest:

And if you need another reason to engage Wordman for copy writing, how’s this? Every new client this month receives a free eye pad. (Sample on left may or may not be exactly like the one you receive.)

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