Commercial Copywriter

Wordman Inc. is a commercial copywriter for professional marketers.

It’s my job to ignite and sustain buyer motivations. To drive new purchases that fatten market share. To turn marketing dollars from dubious expense to sound investment.

You’re in the right place to connect with an experienced commercial copywriter. Simply click here

web content sales presentations point of purchase
blog articles speaker support  targeted mail
ad copy how-to guides email marketing
campaign themes package copy marketing proposals
newsletters sales promotions creative briefs
brand support writing product inserts sales letters
brochures news releases jingles (lead sheets)
feature articles catalog copy point of purchase messages
video scripts radio spots targeted mail pieces
speechwriting sales presentations email marketing

My career began with a creative boutique niched in print and AV. In 1993, I became a partner in a small advertising agency. Since 1999, I’ve operated as Wordman Inc., a commercial copywriter in service to professional marketers.

If you’ve never worked with a commercial copywriter outside your organization, you may find the search a bit daunting. Thousands of writers show up online. Which one is right for your project? I’ve designed this site to help you answer that question. (Read my Copywriting Tips.)

When you’re ready to get started, click here and request a copy proposal.

What Clients Say

“John Michael is a mature, quick commercial copywriter who offers clever and workable solutions to a wide range of creative and communications challenges.”
Phil M., Creative Director, Daniel Burton Dean Advertising & Design

“I have worked with John Michael on many projects over the years and he is ranked one of the best copywriters in my book…” Melody B., Marketing Program Manager


Recent Posts

How’s my stuff gonna get there?

Since Memorial Day is the unofficial start of the moving season, I dedicate this song to my friends in the moving industry. Did you know that repeating the phrase “easy does it” while moving large, heavy items—such as armoires and credenzas—helps to reduce drywall abrasions and gouges by as much as forty percent? Fun fact!

I was offered the job on Friday at nine.
They said, “We need to know—make up your mind.”
So I said ‘yes’ with some caveats:
Where in the world is this job at?
Is it cold there? Do they have baseball?

Will you help me move?

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