Does the copy stink?

A creative director I know keeps a cartoon clipped from The New Yorker on the wall in his office. “Not only is my wife not a good cook,” says one man to another, “she doesn’t know there is such a thing as good cooking.”

You may not be a copywriting ace yourself. But you know when a message is half-baked. Your marketing antennae say no sale.

When you submit copy for my review, you’ll get an honest evaluation. Should the message need work, you’ll see why.

In the end, it’s all about the customer. Copy is a bridge to a customer relationship. Shouldn’t you build the strongest one you can?