How much is “so much”?

The curmudgeon is in.

I’ve been hearing the phrase “Thank you so much” ad nauseam, especially among on-air news people. (The expression may not have originated at the desk of NBC’s Today, but that show seems to own it.)

Can we agree that “so much” adds nothing beyond a split second of needless sound?

Instead, why not say “Thank you, Donnie”? Polite and personal. If using the name feels too personal, how about, simply, “Thank you”?

Okay, this little rant is over. I feel so much better now.


What do you think?