Thought for the Day

The clipping below comes right from my computer’s built-in dictionary. (It’s not my favorite glossary, but it is convenient.)

“As a verb, impact remains rather vague and rarely carries the noun’s original sense of forceful collision. Careful writers are advised to use more exact verbs that will leave their readers in no doubt about the intended meaning. In addition, since the use of impact is associated with business and commercial writing, it has a peripheral status of ‘jargon,’ which makes it doubly disliked.”

 

One thought on “Thought for the Day

  1. Excellent thought for the day. I’m sure it will make the intended impact. I never gave much thought to collision being synonymous with impact. Which proves your point. When a word is overused, it becomes jargon and loses its impact. 😉

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