White Paper: Common Copy Pitfalls

When writing to sell, which words should you avoid? Which words are “star” words—the most potent influencers in the copywriter’s toolkit? What question must copy answer before a consumer will act?

What is the most beautiful word in the English language?

Twelve commercial copywriting pitfalls to avoidWhat is the “Alfalfa Principle” for compelling copy? When should you use mice type in commercial copy?

Discover the answers to these questions, and more, in this white paper.

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