In early November, I was privileged to conduct an education session on copywriting for about 30 leaders with Toastmasters International. I covered the prime directive and nine supports, including how to put the customer in the experience (see how this applies to the Toastmasters value proposition).
Using examples from the Toastmasters International website, I demonstrated how the prime directive can guide copy revision. The hour concluded with a spirited Q&A session. By the way, Toastmasters are fanatical about evaluation. When the event organizers send me the feedback, I will share it here.